About Us: Who We Are
 
Joel A. Zack, President of Heritage Tours (U.S.A.), Inc., is a Fulbright Scholar, a Kinne Fellow and an author (on Morocco), who has traveled all over the world. He received a Master’s degree (in architecture) from Columbia University and has been active in cultural tourism and preservation of historic sites since 1985. His work on Morocco and Turkey has been exhibited in museums and galleries in Washington, D.C. and New York.

Heritage Tours - Escape magazine listed Heritage Tours as the first to call for Morocco. Our programs have been featured in Moment, The Forward, and the Jewish Week. Mr. Zack’s work in Morocco was featured in a ten page article in March 1995 Historic Preservation and his work on Turkey was featured in a full page article in the October 9, 1997 edition of The New York Times. Heritage Tours is proud to be a recipient of the 1999 Editor's Choice award from Out and About.

Heritage Tours is the only tour operator listed in “Morocco Unbound”, a front-page feature story in the Sunday Travel section of The Indianapolis Star (May 31, 1998). Special writer Betsy Sheldon writes “Travel in Morocco is extremely affordable and even a private tour is a bargain”.

 

In each country, we have searched extensively to find the very best people

  • Our partners in Casablanca have been well-respected leaders in service-oriented tourism for over 15 years. They supervise a staff of six professionals and enjoy extensive connections throughout Morocco.
  • Our associates in Turkey are a family-run business for nearly 50 years with offices in three cities, are first-rate professionals who understand the needs of American clientele.
  • In Spain, because of the high costs of travel, we use a respected ground operator whose volume is large enough to guarantee reasonable costs - even at the finest hotels. For museum and university groups, we use a second firm who is specifically designed to meet their needs.
  • Our associates in South Africa, a women-owned and operated- agency, are top in their field. Their work is driven by a genuine concern for each and every guest - a sense of graciousness and hospitality that has become all-too-rare in our era of mass-market tourism.

Our partners all share a belief in the positive benefits of tourism as a force for global enrichment and understanding. In each country, our partners work to promote a high-quality, respectful approach to tourism that benefits the people of the host country.

They all know their destinations inside-out and are leaders in their field. They know the importance of first-rate service and attention to details. They understand American clientele and the high levels of service they expect.

 

Our guides are among the best available; our drivers and driver/guides are always popular with our clients.

We believe that the most important service we can provide for you is giving you a truly outstanding guide - someone who can provide you with the context needed to weave together the various threads of your experiences as a guest in his or her country. A good guide not only provides historical/ cultural information and assistance with logistical matters, but also becomes your friend - knowing when to step away, but also knowing when to provide just a bit more assistance. It is your guide who provides the "window" through which you see the country and for you, he or she becomes your most lasting impression of that country.

Many clients have reported that some of their most valuable experiences took place not while "sight-seeing", but in spontaneous conversations as their guide may have explained his or her hopes and dreams in raising a daughter in an Islamic country or perhaps shed light on something else, such as MTV or religious tolerance.

We have in each country culinary experts as well as academics specializing in history, art, architecture, and Jewish heritage.

In Morocco we are proud to have the only Jewish guide, who happens to be one of the foremost experts on Jewish culture and life.

 
Ultimately, this is your vacation.

From the design of your itinerary to that final moment when our guide wishes you a Bon Voyage, we are here to serve you so that your vacation is everything you hope for.

Whether you travel in Spain, Morocco, Turkey or South Africa, we are ready to provide you with the services that you need to give you a meaningful, memorable and unique experience.Experience the Extraordinary.

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