Vast ramparts surround this Berber market town that was once the most important trading center south of Marrakech and is still the largest town in the fertile Sousse Valley. Taroudant is a good place to get away from the tourist scene; few of the mass-market busloads make it here.

Taroudant, immediately south of the High Atlas, contains two of the most unique accommodations in Morocco: Palais Salam is a former palace that was converted into a hotel. Built around a series of gardens, courtyards and fountains, this is a truly charming place to unwind and relax. The new wing (slightly more expensive) is superior and has its own private pool.

The exclusive accommodations at Gazelle d’Or are considered by many to be the finest in Africa and among the finest in the world. The main stone building was built as a hunting lodge by a French nobleman in the early part of the century. Guests reside in small fieldstone cottages spread throughout the extensive grounds. Each cottage has a hearth and a small private terrace. The grounds have lovely gardens, tennis courts and horseback riding. The food (mostly French) is considered by some to be the best in Morocco.

Taroudant has two souks: an Arab souk, which is especially known for its jewelry and African limestone sculptures, and a Berber market with fresh vegetables and exotic spices. Taroudant is quite a good place for shopping. The prices are generally lower than those in Marrakech, the storeowners more relaxed and it is easy to bargain.

Not far from Taroudant, the oases of Tioute and Freija have nice kasbahs and Tioute now has a little café overlooking the oasis. Perhaps the most unusual site in the area is an adobe synagogue with Hebrew prayers are painted on its earthen walls.